FAQ - OUR STORY

Welcome to the Purple Cow Show—
Where buggy eyes and big nose glow!
Her tongue hangs out, she’s full of flair,
Doing funny tasks beyond compare!
From strumming banjos to flying high,
She’ll make you giggle, we won’t lie!
Our online shop brings her charm to life—
On tees, mugs, gifts, and joy-filled delight!
Whimsical merch you’re bound to adore,
Come meet the cow and explore the store!

OUR STORY

Three Squares, LLC dba Purple Cow Nuts is a Florida-licensed Limited Liability Company born from a moment of necessity and creativity during the COVID-19 pandemic. As store shelves emptied and personal hygiene items like toilet paper became scarce, we embraced a tongue-in-cheek solution: use only three squares at a time. Our name honors that humble conservation effort—and our logo, shaped like three pieces of toilet paper, is a playful yet sincere nod to sustainability.

But Purple Cow Nuts is more than a pandemic-era idea—it’s also a tribute to imagination, artistry, and nostalgia. Our beloved Purple Cow character was originally conceived by renowned American artist Louis Frederick Grell (1887–1960). In the 1940s and ’50s, Grell created whimsical Purple Cow murals for the Albert Pick Hotel chain, where more than a dozen locations across the Midwest featured Purple Cow sandwich, coffee, or ice cream shops decorated with his vibrant, playful artwork.

Each mural was unique—locally themed to celebrate the city’s industries, sports, or history—and after installation, restaurants hosted community competitions to select a jingle or poem to be painted beneath the mural. With thousands of submissions, these contests became local events, uniting art, poetry, and community pride under the gaze of Grell’s imaginative bovines.

You can read the full story of the Purple Cow murals here:
👉 The Purple Cow Murals by Louis Grell

At Purple Cow Nuts, we carry forward that legacy with a fun-hearted and whimsical approach to everyday items. From t-shirts to mugs and more, our merchandise brings the spirit of Grell’s Purple Cows to life—full of buggy eyes, bold color, and boundless charm. Whether you're a kid, a collector, or just someone who enjoys a good laugh, there's a Purple Cow product waiting to brighten your day.